Casa ValdugaFood and beverage
“Today our packaging approval processes are faster, more organized and more transparent.”
Product Analyst
Read the case study →Industries
Packaging management for brands in different industries.
Food and beverage, cosmetics, health, sports nutrition, agro, pet and other markets. If your brand creates or changes packaging, LinkFlow organizes the work up to the approved artwork.
- Food and beverageLabeling that changes often
- Cosmetics and personal careMany lines, many variations
- Health and pharmaceutical industryEvery detail checked
- Sports nutritionFlavors, sizes and mandatory warnings
- Agro and agricultural inputsRegistration and formulation up to date
- PetA consistent SKU family
Brands from different markets already work with LinkFlow.
Everyday applications
What changes in the packaging differs from one market to another.
The examples below show how to organize common situations in each industry. The stages and participants follow your company's process.
01Food and beverage
Labeling changes. Dozens of SKUs need to keep up.
In Brazil, labeling rules change often: front-of-pack seals such as “High in added sugar”, GMO identification, allergens and the nutrition table. Each change hits flavors, sizes and formats at the same time, and a new vintage or special edition demands the same attention to the label.
In LinkFlow
Find every affected SKU in the portfolio, open a change request for each artwork and gather the Regulatory and Marketing review before sharing the files with the supplier.
02Cosmetics and personal care
Many lines, fragrances and sizes. A portfolio that keeps growing.
Hair, body and face lines, each with variations of fragrance, volume and format: bottles, tubes, cartons and refills. Brand communication needs to stay consistent across all of them, and every launch or update multiplies the artwork.
In LinkFlow
Organize the portfolio by brand, line and product, with each variation as a SKU and the classifications that make sense for your company. Track changes in a workflow and gather feedback from marketing, regulatory and partners.
03Health and pharmaceutical industry
A wording revision. Every detail needs checking.
Texts, codes and braille need to be checked by the responsible departments in the version submitted for approval, with a record of who decided.
In LinkFlow
Use the viewer's notes and text, code and braille readings, record decisions by department and track pending items.
04Sports nutrition
A new flavor, a new size. Each label with its wording and warnings.
Frequent launches of flavors and sizes, claims that need substantiation and mandatory warnings on every label, with marketing, regulatory and R&D reviewing the same artwork before it goes to the supplier.
In LinkFlow
Keep each flavor and size as a SKU of the product, run changes in a workflow and record each department's check of wording and claims before releasing the files.
05Agro and agricultural inputs
A new formulation or registration. The packaging needs to reflect the update.
Changes in formulation, registration or regulatory requirements reach labels, leaflets and support materials, and go through the technical, regulatory and marketing departments before being sent to the supplier.
In LinkFlow
Centralize change requests, run the technical and regulatory reviews and keep the history of decisions and approved versions of each material.
06Pet
A new product format. The packaging communication changes with it.
New flavors, sizes or lines call for adapted artwork, checked wording and alignment between marketing, R&D and suppliers, to keep consistency across the whole SKU family.
In LinkFlow
Link the files to each product, track the versions and gather the approvals of the departments involved before releasing the files for production.
In practice, in different industries
Three brands, three markets, the same process.
Drylock TechnologiesHealth and personal care
“The support from the LinkFlow team has been fundamental to adapting and evolving the system to our needs.”
Marketing Coordinator
Read the case study →Gualapack BrasilPackaging converter
“We managed to centralize information, eliminate noise in communication and significantly reduce artwork approval time.”
Prepress Manager
Read the case study →For those who make packaging
Is your company a converter?
Organize artwork requests, connect prepress to your clients and track revisions and approvals in a single process.
Discover LinkFlow for convertersTo assess from your market's point of view.
Answers for those coming from an industry not in the examples, working with many SKUs or taking part in a brand's process.
My company is not in these industries. Does LinkFlow fit?
Yes. LinkFlow serves brand owners in any industry who need to organize the creation, change and approval of packaging. The industries on this page are examples of how the process adapts to what changes in each market.
We work with hundreds of SKUs and variations. Does the organization keep up?
Yes. The portfolio organizes brands, products and SKUs with custom classifications, includes secondary packaging and items such as labels, back labels and refills, and each SKU keeps its artwork, documents, workflows and approvals.
We are a brand's agency or supplier. Can we use it?
Agencies and suppliers take part through the projects and materials the brand shares with them. Packaging converters, which serve several brands, have their own page.
See LinkFlow in your brand's process.
Bring an example of packaging creation or change. Our team shows how to organize that work on the platform.