Packaging management platform

Portfolio, projects and approvals connected.

See the system from the inside: where each package lives, how a change request moves between the team, the agency and the supplier, and how the artwork is reviewed and approved.

Request a demo See how it works
PortfolioCarton 500 g · PN-CT-500Artwork, documents, versions and sharing
Workflow 0248Preparation instructions revisionStage: Approval · Regulatory
Approval · Revision 2Marketing approvedRegulatory reviewing · R&D waiting
How it all connects

One SKU. One request. One approval. The same context.

LinkFlow organizes the portfolio by brand, product and SKU. Every creation or change request starts from a SKU, the approval starts from the request, and the history and the indicators record the whole path.

Brand›Product›SKU→Workflow→Approval

Portfolio

Brand, product and SKU. In each SKU, artwork, documents, versions and what was shared with partners.

See the portfolio
Workflows

The request goes through Brief, Agency, Approval, Supplier and Finished, with owners and a deadline.

See the workflows
Approvals

Each department records its decision in the approval cycle and the artwork is reviewed in the viewer.

See the approvals
Tracking

Each project's history records who did what; the indicators dashboard shows where the process spends time.

See the indicators
Packaging portfolio

Every package in its place, with everything that belongs to it.

The portfolio starts at the brand, goes through the product and reaches the SKU. That is where the artwork, documents, workflows, approvals and history of that package live.

3 SKUs
  • Penne Rigate Carton 1 kgPN-CT-1000 · Carton 1 kgIn development
  • Penne Rigate Pouch 500 gPN-FX-500 · Pouch 500 gIn development
Penne Rigate 500 g carton

Penne Rigate Tradicional · Carton 500 g

Under changePrivatePN-CT-500

SKU Number
PN-CT-500
Barcode
2000000000015
LinkFlow version
2
Created on
03/12/2026
Launch date
05/20/2026

Classification

Category
Pasta
Line
Tradicional
Division
Food
NameSharingModified onSize
MP_​PENNE_​500G_​ARTE_​FINAL.ai—09/15/202635.96MB
MP_​PENNE_​500G_​ARTE_​FINAL_​curvas.pdfSupplier09/15/202622.52MB
Fonts.rar—09/15/20260.32MB
Links.rar—09/15/20261.05GB
Creation and change workflows

Every request in a stage, with an owner and a deadline.

A creation or change request goes through Brief, Agency, Approval, Supplier and Finished. On the board, the team sees which stage each project is in; in the project, it gathers each department's brief, the files, the activities and the linked SKU.

Brief2
2 days agoIn briefTomato sauce 300 g · New packagePN-MT-300Artwork creation
5 days agoIn briefParmesan cheese 100 g · Label updatePN-QP-100Artwork change
Agency1
9 days agoWith the agencySpaghetti 500 g · Label updatePN-ES-500Artwork change
Approval1
Supplier1
21 days agoApprovedPenne Rigate Carton 1 kg · New packagePN-CT-1000Artwork creation
Finished1
30 days agoFinishedPenne Rigate Pouch 500 g · New packagePN-FX-500Artwork creation
Project 0248 · Request 1 · Artwork change

Preparation instructions revision

PN-CT-500 · Penne Rigate Tradicional Carton 500 g

Due date
10/30/2026
Current owner
Regulatory
Priority
Medium
Approval team
Packaging R&D
  1. Brief
  2. Agency
  3. Approval
  4. Supplier
  5. Finished
Regulatory brief
Regulatory

Check the wording of the preparation instructions and the nutrition table against current legislation.

Marketing brief
Marketing

Keep the tagline “Sabor para todos os dias” and the 10 to 12 minute cooking time on the red band.

R&D brief
Packaging R&D

No structural change: 150 × 230 × 60 mm carton, die cut and crease of the current version.

Workflow files
  • Brief3 files
  • Agency artwork1 file
  • Final artwork—
Review and approval

Each department records its decision. The artwork is reviewed in the viewer.

The approval is born from the workflow and follows the artwork revision. The cycle defines stages, approvers and the decision rule; the viewer opens the PDF in the browser with the review tools and the color separation.

Approval cycle
Packaging approval
Revision
2
Description
PN-CT-500 · Penne Rigate Tradicional Carton 500 g
Notes
Agency · 09/21/2026 10:05

Good afternoon! Attached is the PDF with the revised preparation instructions for validation. Let us know about any point.

Decision

  1. Marketing
    Approved. Text matches the brief reference.
  • Hand
  • Rotate
  • Mirror
  • Fit
  • Zoom
  • Ruler
  • Measure area
  • Read barcode
  • Read braille
  • Read text
  • Eyedropper
  • Comments

All colors visible.

Indicators

Where the process spends time.

The indicators dashboard shows completion time by workflow type, average time per stage, on-time and late transitions, stalled workflows and each supplier's performance, with filters by period, unit, type and status, and data export.

WorkflowsIndicators dashboard
  • 12 CompletedThis month
  • 48 UpdatedThis month
  • 9 CreatedThis month
  • 3 OverdueThis month
Completion time by workflow typeAverage time from start to completion.
  • Artwork change18d 4h
  • Artwork creation31d 9h
Average time per stageAverage time requests spend in each stage.
  • Agency3d 2h
  • Approval2d 6h
  • Supplier1d 4h
  • Brief0d 10h
SLA per stageTransitions completed within and beyond the configured deadline.
  • Brief100%
  • Agency92%
  • Approval78%
  • Supplier100%

On timeLate

Stalled workflowsStalled workflows grouped by days without events.
  • Up to 7 days6
  • 8 to 15 days3
  • Over 15 days1
Approvals and rejections by supplierShare of approved and rejected requests by supplier.
  • Gráfica Norte100%
  • Embalagens Sul96%
  • Flexo Rio71%
  • Cartonagem Oeste62%
  • Agência Traço58%

ApprovedRejected

Average delivery time by supplierAverage time between the file request and the supplier's delivery.
  • Embalagens Sul96h
  • Gráfica Norte67h
  • Flexo Rio53h
  • Cartonagem Oeste36h
  • Rótulos Minas23h
Casa Valduga sparkling wine cellar
Casa Valduga
In practice, with Casa Valduga
“Today our packaging approval processes are faster, more organized and more transparent.”
Priscila Dal Lago

Product Analyst · Casa Valduga

  • 50%less time approving artwork for new packaging
  • 800+SKUs and their variations
  • 6companies in the group
Read the Casa Valduga story →

Start with the process your team already uses.

The LinkFlow team helps assess the appropriate setup during implementation.

Organization
Bring together your existing portfolio and the references your team uses.
Process and participants
Define stages, owners and what will be shared with agencies and suppliers.
Help with everyday use
Consult the platform guides and contact the support team with questions.
Explore the guides Explore access and support

For those evaluating.

Portfolio, workflows and approvals are part of the same platform. Usage follows the organization and the participants of your projects.

Do I need to buy all three modules?

Portfolio, workflows and approvals are part of the same LinkFlow platform. During onboarding, the team helps define where your company starts and how the modules will be used in your process.

Can I organize packaging that is already in use?

Yes. Register brands, products and SKUs and gather the files and references of the existing packaging. The next creations and changes can run from that organization.

How do agencies and suppliers take part?

Partners work with the projects and materials shared with them. Your organization defines the participants and the access according to the work each one does.

What do the indicators show?

Completion time by workflow type, average time per stage, on-time and late transitions, stalled workflows, approvals and rejections by supplier and average delivery time by supplier. Filters narrow the analysis and the data can be exported.

How do I assess security, access and support?

See the access controls, multifactor authentication, HTTPS connections and support on the Security and infrastructure page. Our team can discuss your company's requirements.

See LinkFlow in the context of your operation.

Talk to our team about your portfolio and your approval process.

Request a demo