Brand and packaging management

From product to SKU, every package in its place.

Organize the portfolio by brand, product and SKU. Each package keeps its identification, the high-res artwork, fonts, links and specifications, and what was shared with the agency and the supplier.

Carton 500 gPN-CT-500 · Under change
Carton 1 kgPN-CT-1000 · In development
Pouch 500 gPN-FX-500 · In development
How the portfolio is organized

The brand gathers products. The product gathers its SKUs.

You start at the brand, find the product and reach the package you need to organize. Each level keeps what belongs to it. The level names are configurable: if your company speaks of category, brand and package, that is what the portfolio is called for it.

BrandMassa Pronta

The first level. It gathers the brand's products: Penne Rigate, Spaghetti, Tomato sauce and Parmesan cheese.

ProductPenne Rigate

Gathers the product's SKUs: each package it is sold in.

SKUCarton 500 g · Carton 1 kg · Pouch 500 g

The package itself, with identification, artwork, documents, workflows, approvals and history.

Inside the SKU

Every SKU identified and classified.

Turn every SKU into a single, reliable source of information. LinkFlow organizes each package according to your business structure, with custom classifications by category, line, division or any other criterion that makes sense for your portfolio.

This way, your team quickly finds what it is looking for, keeps the records standardized and gains a much clearer view of thousands of packages and SKUs.

Penne Rigate Tradicional · Pouch 500 g

In developmentPrivatePN-FX-500

SKU Number
PN-FX-500
Barcode
2000000000022
LinkFlow version
1
Created on
08/05/2026
Launch date
To be defined

Classification

Category
Pasta
Line
Tradicional
Division
Food
  1. SKU code
  2. Barcode
  3. SKU status
  4. LinkFlow version
  5. Classification
Secondary packaging

Cases, bundles and transport films, with the same structure.

Secondary packaging, usually transport packaging, is registered like any SKU: inside the brand and the product, with the same record, artwork, documents, workflows, approvals and history. The Penne shipping case follows the same path as the carton it carries.

Massa Pronta

Penne Rigate

Primary packaging

  • Carton 500 gPN-CT-500
  • Carton 1 kgPN-CT-1000
  • Pouch 500 gPN-FX-500

Secondary packaging transport

  • Shipping case12 × Carton 500 gPN-CX-12
  • Shipping case6 × Carton 1 kgPN-CX-06
  • Bundle20 × Pouch 500 gPN-FD-20
Same record for all:
  • Record
  • Artwork
  • Documents
  • Workflows
  • Approvals
  • History
Artwork and documents

The supplier asked for the high-res artwork. Where is it?

No more searching for files in emails or shared folders, or asking which version is the latest. In LinkFlow, each SKU gathers everything your team needs: high-res artwork, source files, links, specifications, briefs and references.

And you control who accesses each content. Agency, supplier and internal team receive exactly the files they need, in the right place and always linked to the right package. Fewer emails, less risk of the wrong version and much more agility day to day.

Penne Rigate Tradicional · Carton 500 g

Under changePN-CT-500

  • High-res artwork2
  • Fonts1
  • Links1
  • Specifications2
NameSharingModified onSize
MP_​PENNE_​500G_​ARTE_​FINAL.ai—09/15/202635.96MB
MP_​PENNE_​500G_​ARTE_​FINAL_​curvas.pdfSupplier09/15/202622.52MB
Public sharing

High-res mockups for Trade Marketing.

Make the packaging mockups available through a public link. Whoever receives the link sees the images and downloads them in high resolution, without access to the system, to use in catalogs, presentations and point-of-sale materials.

Massa Pronta

Mockups · Penne Rigate

3 files · high-res PNG
  • Mockup of the Penne Rigate Carton 500 g
    Carton 500 gPNG
  • Mockup of the Penne Rigate Carton 1 kg
    Carton 1 kgPNG
  • Mockup of the Penne Rigate Pouch 500 g
    Pouch 500 gPNG

For catalogs, presentations and point-of-sale materials.

To organize your portfolio.

Answers to align the use of the module with your team.

Does my company have to use the names Brand, Product and SKU?

No. Those are the default names. The naming of the three levels can be customized, for example to Category, Brand and Package. The structure keeps three levels.

Can I register packaging that is already in use?

Yes. Organize the existing products and SKUs and gather their artwork and documents. The portfolio also receives the materials of the next projects.

Does the SKU status mean the artwork is approved?

They are different pieces of information. The status describes the situation of the SKU record. The decision about an artwork is recorded in the corresponding approval cycle.

Does the supplier access all the portfolio materials?

No. The supplier sees the files and folders your organization shared with them, with the access it defined. Public sharing is another way to make content available, such as high-res mockups for Trade Marketing.

Can I make mockups available to Trade Marketing?

Yes. Public sharing makes the high-res mockups available through a link, for the team to use in product communication.

Shall we organize your company's portfolio?

Show our team how you work with products, packaging and partners.

Request a demo